The all-new kitchenCRATE website is here and we’re hoping you enjoy the new intuitive, mobile-friendly design!
So why have we (and the amazing team at Hill Media Group) spent the last 4 months redesigning the site for you, our devoted and delightful fan base? Here are a few reasons you deserve a new look:
1. Our Three New Products Needed a Home.
KitchenCRATE is rolling out three distinct products to better align with our customer needs and wants. The original kitchenCRATE is now kitchenCRATE Classic. Our cabinet refinishing service is still kitchenCRATE Refinish and, for those that want all the bells and whistles, we’ve added a more extensive kitchenCRATE product, kitchenCRATE Premium. We’re sure this new three-product system will help you and those you refer to us more easily find the perfect product for your project. (That’s a lot of p’s!)
2. You Love Pretty Pictures, Don’t You?
If you follow website design trends these days, you’ll notice most sites are going big: big pictures, that is.
Our three-plus years of taking high-resolution images of the majority of our projects are paying off, and now the home page features amazing high-definition images of some of our favorite projects. We look forward to refreshing these images on a regular basis, giving you reasons to come back again and again!
3. We’re Gearing Up for Franchising!
KitchenCRATE and bathCRATE are growing up, and the next stage in our development is offering franchises throughout Northern California and Nevada. We’ve identified 11 of the “hottest” locations based on CRATE customer saturation and as soon as the legal documents are wrapped up CRATE Franchise Systems, Inc. will be open for business!
And along with this exciting move we needed to make sure our corporate website displays the professionalism customers have come to love.
4. Video is the Trend, and We’ve Answered the Call.
Another website design trend is video, and our new platform will allow you to view an assortment of new video material.
The team at Wyzowl recently completed our new homepage “explainer” video and so far it’s been a hit with new customers. In addition, we’ll be capturing significant video of projects underway, customer testimonials and time-lapse videos in the months to come.
5. We Adore You, and You Deserve the Best We Can do, at all Times.
The CRATE mission is simple: be remarkable. And for that to be more than empty words we need to continually change, improve, test and try. And that includes our website, marketing, digital media, projects, and franchises.
That’s our promise to you, to get 1% better each day. We’re looking forward to proving this in the months and years to come!
Scott Monday is co-founder and CEO of kitchenCRATE and bathCRATE. Follow him on Facebook or Linked-In.
